Four states we see again and again. One of them is probably yours.
Twelve possible intervention areas · one informed decision
The answer may lie in business strategy, customer proposition, brand, sales, marketing, organisation, technology — or somewhere less obvious. Our job is to find the intervention most likely to change the business outcome.
For more than two decades, I've worked inside businesses where strategy ultimately had to translate into revenue, customers and results — across media, research, FMCG, healthcare, education and real estate.
I've built brands, led marketing and growth mandates, worked alongside sales and business teams, managed agencies and specialists, defended investments in the boardroom — and been accountable for what happened next.
That changes the way I advise.
I don't begin with a framework or a predetermined solution. I begin by understanding the business, identifying what can materially change the outcome, and helping leadership make it happen.
Experience isn't about having more answers. It's about getting to the right question faster.
Years building brands & businesses
Industries across one career
Growth mandates across listed enterprises & emerging businesses
A brand problem can actually be a proposition problem. A marketing problem can be a sales problem. A growth problem can be organisational.
That's why we diagnose the business before deciding what needs to change.
Tap a dimension to see what it covers
Composite engagements — real work, brand names withheld
If there's a business challenge you're working through, an opportunity you're weighing, or simply a sense that the business could be doing more, I'd be interested in hearing about it.
The first conversation is simply to understand where you are — and whether I can genuinely help.
Start the conversation
Say it plainly.
Tell me a little about the business. A few lines are enough. This comes directly to me, and I'll get back to you personally.
I read every note personally, and treat every conversation with discretion.
