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Thinking

Thinking worth your time.

Business & GrowthLeadership & ExperienceCustomer & BehaviourAI & The Future

Business & Growth

More Leads Won’t Fix a Broken Revenue Engine

Sep 06, 2026

Business & Growth

Your Growth Problem Is Probably Not Where It First Appears

Sep 06, 2026

Business & Growth

The CMO’s Job is Growth

Aug 17, 2025

Leadership & Experience

Two of the Best Operators I’ve Worked With Made Opposite Decisions on the Same Problem

May 05, 2026

Leadership & Experience

Drift Doesn’t Come From Bad Decisions — It Comes From Too Many Reasonable Ones

May 03, 2026

Business & Growth

When Pricing Starts Failing, the Problem Is Already Set

Apr 25, 2026

Business & Growth

Category Debt: The Hidden Tax on Growth

Aug 22, 2025

Customer & Behaviour

The Psychology of Luxury: 5 Hidden Reasons People Pay 5X More

Aug 19, 2025

AI & The Future

AI in Marketing: Beyond the Hype, Into Action

Aug 18, 2025

Leadership & Experience

Lessons from Failure — The Category We Couldn’t Create

Aug 17, 2025

From Experience

I Wrote About the Maggi Crisis in 2015. Here’s What I Got Wrong.

Jun 08, 2015

Brand & Category

Marketing Means Different Things in Different Companies. I Learnt That the Hard Way.

Apr 21, 2013

Some decisions deserve a second perspective.

Talk to Rushabh