Author

Rushabh Shah

Founder, NextStepPros

Rushabh Shah has spent more than two decades on the operating side of businesses — inside the companies where strategy has to become revenue, customers and results. His career spans media, research, FMCG, healthcare, education and real estate, across India and international markets. He has built brands, led marketing and growth mandates, worked alongside sales and business teams, managed agencies and specialists, and defended investments in boardrooms — as the person accountable for the number, not just the narrative. From that seat, he has helped influence and scale businesses representing upwards of ₹5,000 crore in commercial value. His advisory work spans the questions that decide whether a business grows: business growth, brand and category strategy, customer and consumer understanding, demand generation, sales effectiveness, customer experience, marketing, and technology, AI and organisational choices where they materially affect growth. His method is consistent: understand the business first, identify the real constraint, then determine what should be solved, unlocked or built.