Thinking worth your time.

Business & Growth

More Leads Won’t Fix a Broken Revenue Engine

Sep 06, 2026

Business & Growth

Your Growth Problem Is Probably Not Where It First Appears

Sep 06, 2026

From Experience

No One Is Coming to Build Your Career for You

Aug 30, 2026

From Experience

The Next Decade of Indian Real Estate: Product Gets You In. Distribution Gets You Scale. Brand Builds the Moat.

May 03, 2026

Demand & Performance

Marketing Is a Multiplier. Capital Timing Is the Base.

Mar 03, 2026

From Experience

Infrastructure Doesn’t Create Appreciation. Behaviour Does.

Mar 01, 2026

Business & Growth

The CMO’s Job is Growth

Aug 17, 2025

Customer & Behaviour

Scarcity. Status. Story. — The Flywheel Behind Desire

Aug 17, 2025

From Experience

The Real Estate Industry Is Building the Wrong Thing — and Calling It Luxury

From Experience

Why Some Projects Feel Expensive Before Buyers Even See the Price

Sep 27, 2026

Leadership & Experience

Two of the Best Operators I’ve Worked With Made Opposite Decisions on the Same Problem

May 05, 2026

Leadership & Experience

Drift Doesn’t Come From Bad Decisions — It Comes From Too Many Reasonable Ones

May 03, 2026

Business & Growth

The Business Was Selling. The Brand Wasn't.

May 02, 2026

From Experience

The Real Cost of Sameness in Indian Real Estate

Apr 26, 2026

Business & Growth

When Pricing Starts Failing, the Problem Is Already Set

Apr 25, 2026

From Experience

Category Debt: The Hidden Tax Quietly Killing Growth

Mar 28, 2026

From Experience

Most Real Estate “Brands” Are Not Brands. They Are Managed Inventory Pipelines.

Oct 07, 2025

Brand & Category

The Luxury Friction Index: When Friction Creates Desire

Sep 06, 2025

Business & Growth

Category Debt: The Hidden Tax on Growth

Aug 22, 2025

Customer & Behaviour

The Psychology of Luxury: 5 Hidden Reasons People Pay 5X More

Aug 19, 2025

AI & The Future

AI in Marketing: Beyond the Hype, Into Action

Aug 18, 2025

From Experience

Why I Stopped Talking About “Luxury” — and Started Talking About “Meaning”

Aug 17, 2025

Leadership & Experience

Lessons from Failure — The Category We Couldn’t Create

Aug 17, 2025

Leadership & Experience

Why the Best CMOs Think Like Urban Planners

Aug 17, 2025

Brand & Category

I Wrote About the Maggi Crisis in 2015. Here’s What I Got Wrong.

Jun 08, 2015

Brand & Customer

People Hate Advertising. So Why Do They Love Great Ads?

Jun 20, 2013

Brand & Category

Marketing Means Different Things in Different Companies. I Learnt That the Hard Way.

Apr 21, 2013